No online business can be successful without adequate traffic to the website. Those who purchase traffic for their website should ensure that actual sales take place. Unless there is profitable selling no one can run the online business successfully. If there is no business in spite of tens of thousands of visitors, the traffic is of no use to the online businessman. Many online marketers waste their time and money for buying unproductive buy website traffic.
The main drawback of this type of purchased traffic is that they are untargeted. In order to achieve a satisfactory conversion rate the business website should be subjected to demographically targeted traffic. When there are only 2 or 3 transactions out of thousands of visitors to the website it is not a worthy investment. When the traffic is generated from a demographically targeted source a conversion rate of not less than 5% is feasible. Those who buy traffic for their website must ensure to track the visits so that they will come to know whether the traffic supplier has provided the committed number of traffic. The online businessman should insist for a money back guarantee from the traffic provider so that there will be no loss in case he failed to provide the committed number of traffic.
How to get traffic to the website?
In spite of an amazing website and well written blogs, one cannot earn anything out of the website unless the potential buyers visit the website and buy the products. Just like the shop in the market place the online shop also cannot generate any income unless somebody visits the site and makes a purchase. The four different methods that are normally adopted by online businessmen to generate traffic to the website are –
Search Engine Optimization
Using social media websites
Placing ads on other websites
Buying guaranteed website traffic
Out of the above four methods, the first two methods are rather free, provided the online businessman undertakes himself the task of SEO. However, these two methods require a very long time to gain momentum. The third method of placing ads on other websites is certainly not a free method. But, the advantage is that once the ads start to get clicked, there will be regular flow of traffic to the website and consequently real business will commence. The fourth method of buying guaranteed visitors to the website is the most effective method to generate profit from the online business. In this method the basic requirement is that the online businessman should find out a reputed and reliable seller of website traffic who will ensure that the website gets sufficient number of potential visitors so as to run the business profitably. The owner of the website has to pay for the traffic and hence it is not a free method. But, the result will come much faster when compared to SEO and social networks. The website will receive the exact number of visits for which the site owner has paid.
Analyze the pros and cons
Now there are various methods to buy website traffic. One can buy instant search traffic that will be either search-safe or non search-safe. The various PPC advertising networks offer targeted traffic with respect to country, category and age. Another method is buying the traffic either from media blasts or from banner ads on 3rd party website. Buying website traffic is a common practice nowadays since it is a fast method to achieve high volumes of business. Those who plan to buy website traffic must make it a point to consider various aspects prior to investing money in traffic purchase.
Research and investigate
It is all the more important for those who want to buy website traffic for their internet business to conduct various researches and investigations.
Know about the supplier
As part of the homework for buying website traffic one has to research the companies that are offering website traffic. One can go through the reviews about the company and refer to various forums. Searches in terms of “complaints”, “scams”, etc. can provide useful information. The website owner must have his own judgment also about the reliability of the company from which he wants to buy the website traffic.
Know about the deal in detail
Before entering into an agreement with the supplier the website owner must study the various aspects of the deal. The agreement must be clear about the cost, quantity, lead time, refund and other related aspects.
Ensure to have analytics
Even if the traffic provider does not provide suitable analytic tools to track the traffic received by the website, the website owner should track the visits with the help of third party tracking software like Google Analytics. The software will track and report the visits, the referral source and the visitor’s demographics.
Specify the guaranteed traffic, minimum and maximum
The traffic provider should specify in the agreement whether or not he is going to provide guaranteed traffic. They must also make it clear whether the targeted traffic will be based on specific demographics. The agreement must be transparent with regard to minimum and maximum restrictions, type of the traffic and how the traffic will be generated by the traffic provider.
Beware of the fact that conversion is not guaranteed
The online businessman must be well aware of the fact that though the traffic provider guarantees to provide traffic to the visit there is no guarantee for sales and conversion. It is very important that one should deal with a reliable and reputed firm for buying website traffic so that there will not be any bogus visitors or fraudulent clicks.
Find out how the traffic is directed
The website owner who wants to buy traffic from a traffic provider should ensure that there is no mystery regarding how the traffic is directed into his website. While purchasing website traffic the online businessman must strictly avoid the traffic providers who make use of the service of paid individuals who pretend as customers and click on the website, automated traffic services, domains that are expired and also domain redirects.
Say “no” to untargeted traffic
In all probability, the untargeted visitor is unlikely to be interested in the products offered by the website so that he is not going to be a customer. The traffic provider should assure to provide traffic according to the requirements and demographics of the online businessman who wants to buy the traffic for his website. Only the targeted visitor will be a potential customer for the website.
Traffic provider must reveal the ad format he uses
The website owner should know in clear terms whether he pays for a fixed ad space, pop-up ad space, text/image ad space, animated ad space or any other type of ad space. It must be an affordable ad space with competitive pay-per-click or pay-per-view.
Do not buy traffic in haste
The website owner must be sure about the suitability of buying traffic for his business. Because of the particular line of business, the website may be unable to get targeted visitors. In such cases, the businessman should abstain from wasting his time and money for buying website traffic.
Article Source: http://EzineArticles.com/8790050